Mashup Media LLC Announces the Acquisition of GU Oncology Now

Mashup Media, LLC (MUM), a full-service medical media company, has acquired GU Oncology Now, the prominent digital and print platform for practical, timely, and relevant clinical information for physicians treating genitourinary cancers within the United States. GU Oncology Now founder, Joe Palumbo, joins MUM as president and chief revenue officer, effective immediately.

“Joe’s history of scaling companies’ revenue and brand equity and launching credible new properties—all while serving the needs of clients and health care professionals—is significant, which makes him a perfect fit,” said JC Landry, chief executive officer of MUM. “The strategic purchase of GU Oncology Now continues our deep commitment to providing all stakeholders—from health care professionals to patients to caregivers—with the evidence-based clinical content and educational resources necessary to successfully translate research advances into clinical practice.”

“It is an honor to join MUM and lead this company in their next phase of growth,” Palumbo said. “Whether it be through acquisition or launching new properties, our objective will always be to create and deliver trusted clinical content that physicians use to transform clinical practice and optimize outcomes for their patients.”

Joe Palumbo comes to MUM with more than 15 years of experience in the health care publishing industry, including managing principal of Integrated Medical Communications and partner and chief operating officer at Digital Science Press. He has also held leadership roles at Elsevier, Intellisphere, and Eveo, providing pragmatic, client-focused solutions while delivering organizational development strategies that drastically improved business performance.

The addition of GU Oncology Now to the MUM brand portfolio further solidifies the company’s dedication to providing trusted health care information today while looking to the future. MUM produces cutting-edge, data-driven products that deliver authoritative content from trusted sources and industry thought leaders, a mission that GU Oncology Now shares.

About Mashup Media Group
Mashup Media, LLC, based in Manalapan, N.J., is a multimedia publishing company passionate about providing health care professionals with a platform to further publicize their work. Driven by data, Mashup Media produces cutting-edge products that deliver content from trusted sources and industry thought leadership. To learn more, visit 

GU Oncology Now delivers the latest news in therapeutics, clinical trials, conference coverage, and more, highlighting important advancements in genitourinary oncology treatments and technologies. Through an exclusive partnership with, The Uromigos- led by Drs. Thomas Powles and Brian Rini- GU Oncology Now hosts weekly podcasts on their digital platform. For more information, visit

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